By Audrey Carr

Airlines have been doing it for years. Professional sports teams are in on it, too. Most recently, the taxi industry is facing disruption, in part, over the introduction of dynamic-pricing models based on real-time market demand. Yet in the world of retail, fixed-pricing models have been the accepted norm for generations ­– and that’s about to change.

Read more: http://strategyonline.ca/2014/04/16/are-bricks-and-mortar-retailers-ready-for-flexible-pricing/#ixzz2z9x1rdG8